Chizindikiro cha Mtundu (Brand Identity) Umano ndi chizindikiro cha mtundu (brand identity) chopangidwa cha ku baa ya hotelo ku Sao Paulo, Brazil. Chizindikirochi chimatengera lingaliro la "cultural anthropophagy," lingaliro lolembedwa lomwe limaphatikiza nthabwala ndi kutanthauzira kwaufulu kwa zinthu zochokera kunja. Ntchitoyi imaphatikizapo logotype, makadi a bizinesi opangidwa pa pepala la offset la magalamu 300, menyu, thumba, kapangidwe ka pamwamba (surface design), ndi mapositala osindikizidwa pa pepala la offset la magalamu 75 omwe amamatidwa pamakomo amkati. Zithunzi ndi kapangidwe ka nyumba zimaphatikizana kupanga nkhani zowoneka zomwe zimatanthauzira mwatsopano zithunzi za mzinda ndi ndakatulo zakomweko. Cholinga ndi kupatuka ku mawu okhwima a mabala a hotelo achikhalidwe.

Dzina la polojekiti : Umano, Dzina laopanga : Ruis Vargas, Dzina la kasitomala : Laika.

Nthawi zina mumafunikira gulu lalikulu kwambiri laopanga aluso kuti mupange mapulani abwino kwambiri. Tsiku ndi tsiku, timakhala ndi gulu lopambana lopeza mphoto. Pezani ndikuwona zomangamanga zoyambirira ndi zomanga, mamangidwe abwino, mafashoni, kapangidwe kazithunzi ndi kapangidwe ka malingaliro kuchokera ku magulu opanga padziko lonse lapansi. Idzozedwe ndi ntchito zoyambirira za akatswiri apamwamba.