Chizindikiro cha Mtundu (Brand Identity) Umano ndi chizindikiro cha mtundu (brand identity) chopangidwa cha ku baa ya hotelo ku Sao Paulo, Brazil. Chizindikirochi chimatengera lingaliro la "cultural anthropophagy," lingaliro lolembedwa lomwe limaphatikiza nthabwala ndi kutanthauzira kwaufulu kwa zinthu zochokera kunja. Ntchitoyi imaphatikizapo logotype, makadi a bizinesi opangidwa pa pepala la offset la magalamu 300, menyu, thumba, kapangidwe ka pamwamba (surface design), ndi mapositala osindikizidwa pa pepala la offset la magalamu 75 omwe amamatidwa pamakomo amkati. Zithunzi ndi kapangidwe ka nyumba zimaphatikizana kupanga nkhani zowoneka zomwe zimatanthauzira mwatsopano zithunzi za mzinda ndi ndakatulo zakomweko. Cholinga ndi kupatuka ku mawu okhwima a mabala a hotelo achikhalidwe.

Dzina la polojekiti : Umano, Dzina laopanga : Ruis Vargas, Dzina la kasitomala : Laika.

Werengani mafunso aposachedwa komanso zokambirana pamapangidwe, zaluso ndi luso pakati pa mtolankhani wa mapangidwe ndi akatswiri otchuka padziko lonse lapansi, akatswiri ojambula ndi olemba mapulani. Onani mapulojekiti aposachedwa komanso mapikidwe omwe adapambana Dziwani zatsopano pazapangidwe, nzeru, zaluso, kapangidwe ndi kapangidwe kake. Phunzirani zamapangidwe opanga opanga zazikulu.