Chizindikiro cha Mtundu (Brand Identity) Umano ndi chizindikiro cha mtundu (brand identity) chopangidwa cha ku baa ya hotelo ku Sao Paulo, Brazil. Chizindikirochi chimatengera lingaliro la "cultural anthropophagy," lingaliro lolembedwa lomwe limaphatikiza nthabwala ndi kutanthauzira kwaufulu kwa zinthu zochokera kunja. Ntchitoyi imaphatikizapo logotype, makadi a bizinesi opangidwa pa pepala la offset la magalamu 300, menyu, thumba, kapangidwe ka pamwamba (surface design), ndi mapositala osindikizidwa pa pepala la offset la magalamu 75 omwe amamatidwa pamakomo amkati. Zithunzi ndi kapangidwe ka nyumba zimaphatikizana kupanga nkhani zowoneka zomwe zimatanthauzira mwatsopano zithunzi za mzinda ndi ndakatulo zakomweko. Cholinga ndi kupatuka ku mawu okhwima a mabala a hotelo achikhalidwe.

Dzina la polojekiti : Umano, Dzina laopanga : Ruis Vargas, Dzina la kasitomala : Laika.

Mapangidwe abwino amapanga phindu pagulu. Tsiku lililonse timakhala ndi pulojekiti yapadera yomwe imawonetsera bwino pakupanga. Lero, tili okondwa kuwonetsa mawonekedwe opambana mphoto omwe amapanga kusiyana kotheka. Tikhala tikuwonetsa zopanga zazikulu komanso zosangalatsa tsiku ndi tsiku. Onetsetsani kuti mudzatichezera tsiku ndi tsiku kuti tisangalale ndi zinthu zatsopano zopangira ndi mapulojekiti kuchokera kwaopanga opanga kwambiri padziko lonse lapansi.