Kaphukira ka Chakudya Kampeni ya Lay's Smiles ndi kapangidwe ka kaphukira ka chakudya kamene kanatulutsidwa ku Russia. Nkhope yaikulu yosekerera ndiyo chinthu chachikulu chowoneka pa kaphukira kalikonse. Kaphukirako kamasunga chizindikiro chodziwika cha Lay's komanso mitundu yosonyeza kukoma kwa chakudyacho. Thandizo lomwe likuperekedwa ku Pulogalamu ya Ubwenzi ya Best Buddies Foundation nalonso likuwonetsedwa pa kaphukirako. Ruble imodzi imaperekedwa ku pulogalamuyi pa kaphukira kalikonse kamene kagulidwa. Cholinga chake ndikugawana uthenga wabwino komanso kuonetsa mtundu wa chakudyacho monga wokhala ndi cholinga chapamtima.

Dzina la polojekiti : Lay's Smiles Campaign, Dzina laopanga : PepsiCo Design and Innovation, Dzina la kasitomala : .

Nthawi zina mumafunikira gulu lalikulu kwambiri laopanga aluso kuti mupange mapulani abwino kwambiri. Tsiku ndi tsiku, timakhala ndi gulu lopambana lopeza mphoto. Pezani ndikuwona zomangamanga zoyambirira ndi zomanga, mamangidwe abwino, mafashoni, kapangidwe kazithunzi ndi kapangidwe ka malingaliro kuchokera ku magulu opanga padziko lonse lapansi. Idzozedwe ndi ntchito zoyambirira za akatswiri apamwamba.