Kaphukira ka Chakudya Kampeni ya Lay's Smiles ndi kapangidwe ka kaphukira ka chakudya kamene kanatulutsidwa ku Russia. Nkhope yaikulu yosekerera ndiyo chinthu chachikulu chowoneka pa kaphukira kalikonse. Kaphukirako kamasunga chizindikiro chodziwika cha Lay's komanso mitundu yosonyeza kukoma kwa chakudyacho. Thandizo lomwe likuperekedwa ku Pulogalamu ya Ubwenzi ya Best Buddies Foundation nalonso likuwonetsedwa pa kaphukirako. Ruble imodzi imaperekedwa ku pulogalamuyi pa kaphukira kalikonse kamene kagulidwa. Cholinga chake ndikugawana uthenga wabwino komanso kuonetsa mtundu wa chakudyacho monga wokhala ndi cholinga chapamtima.

Dzina la polojekiti : Lay's Smiles Campaign, Dzina laopanga : PepsiCo Design and Innovation, Dzina la kasitomala : .

Mapangidwe abwino amapanga phindu pagulu. Tsiku lililonse timakhala ndi pulojekiti yapadera yomwe imawonetsera bwino pakupanga. Lero, tili okondwa kuwonetsa mawonekedwe opambana mphoto omwe amapanga kusiyana kotheka. Tikhala tikuwonetsa zopanga zazikulu komanso zosangalatsa tsiku ndi tsiku. Onetsetsani kuti mudzatichezera tsiku ndi tsiku kuti tisangalale ndi zinthu zatsopano zopangira ndi mapulojekiti kuchokera kwaopanga opanga kwambiri padziko lonse lapansi.