Zoyang'anira "Commod" amakhala mwapadera pantchito yamkati. Malinga ndi mawu oti "mitengo yabwino yamatabwa" kampaniyo imagwira ntchito zapadera kwambiri. Zoyang'anira zovala zinali zoti zikwaniritse izi. Mawonekedwe ochepetsedwa koma osewera azindikirika pogwiritsa ntchito mtundu wophatikizika. Zoyang'anira chowonetserako zikuwonetsa kalembedwe ka kampaniyo komanso malingaliro ake kuti azigwiritsa ntchito zinthu zofunikira kwambiri: pepalali limapangidwa ndi thonje la 100 peresenti, envulopu za veneer zenizeni zamatabwa. Makhadi abizinesi "adapanga" mawu amakampaniwo popanga chipinda chokhala ndi mawonekedwe atatu okhala ndi zamatabwa.