Kapangidwe ka Logo ndi Brand Boluo Dan ndi msika wa kachisi wa zaka chikwi, wozindikiridwa ngati cholowa cha chikhalidwe cha dziko losagwira. Logo imaphatikiza zizindikiro zachikhalidwe monga kamangidwe kakulu ka Kachisi wa South Sea ndi chilembo cha Chitchaina Nan, pamodzi ndi zizindikiro zapadera za m'deralo, kukulitsa kugwiritsa ntchito kolusa kwa brand. Imaphatikizanso malingaliro a filosofi akum'mawa a Kumwamba kukhala kozungulira ndi Dziko lapansi kukhala lamakona, kuphatikiza kukongola kwachikhalidwe ndi chofunikira cha masiku ano, kuthandiza kufalitsa ndi kutukuka kwa chikhalidwe cha anthu.