Ntchito Yoyambirira: Kulongedza Chakudya Malemba a Buku: Doritos Solid Black 2023 ndi kapangidwe kachikwama chakudya kachipatala kapangidwe kamene kanapangidwa ngati gawo la ntchito ya mtundu wa zakudya zosakaza zothandizira anthu akuda opanga zatsopano ndi osintha zinthu. Mndandanda wapachaka unakulitsidwa kukhala nsanja yogwirizana yomwe imawonetsa akatswiri a zaluso akuda. Zojambulazo zinapangidwa ndi Mz. Icar, gulu la zaluso la mitundu yosiyanasiyana lomwe silimadziwika, lopangidwa makamaka ndi amayi akuda. Zojambulazo kenako zinakulitsidwa kukhala njira yathunthu yowonetsera zithunzi, kugwiritsa ntchito mitundu yake ndi zithunzithunzi pa kulongedza, chikwama cha ofalitsa nkhani (influencer kit) ndi zinthu zogulitsa. Chikwamacho chili ndi mawonekedwe a piramidi omwe adalimbikitsidwa ndi mkangano wa mtundu wa kampani.

Dzina la polojekiti : Doritos Solid Black 2023, Dzina laopanga : PepsiCo Design and Innovation, Dzina la kasitomala : PepsiCo.

Werengani mafunso aposachedwa komanso zokambirana pamapangidwe, zaluso ndi luso pakati pa mtolankhani wa mapangidwe ndi akatswiri otchuka padziko lonse lapansi, akatswiri ojambula ndi olemba mapulani. Onani mapulojekiti aposachedwa komanso mapikidwe omwe adapambana Dziwani zatsopano pazapangidwe, nzeru, zaluso, kapangidwe ndi kapangidwe kake. Phunzirani zamapangidwe opanga opanga zazikulu.