Chizindikiro cha Mtundu (Brand Identity) Anlan Branding ndi chizindikiro cha mtundu chopangidwa cha mtundu wa zida zokongoletsera thupi. Chizindikirochi chapangidwa kuti chizidziwika bwino pa magwiritsidwe ntchito osiyanasiyana. Mtundu wa zilembo uli ndi ngodya zozungulira pang'onopang'ono, pomwe mawonekedwe onse a zilembo amakhalabe osavuta komanso oyera. Kapangidwe ka duwa kochokera mu chilembo A kamaimira lingaliro la kukongola, ndipo kudula kolondola mu chilembo A kumagwirizanitsa ukadaulo ndi zokongoletsa. Utoto wa purapulo ndiwo umagwiritsidwa ntchito ngati utoto waukulu wa mtunduwu. Chizindikirochi chimagwiritsidwa ntchito pa zolembera ndi njira zosungiramo katundu (packaging systems), ndipo malangizo amathandizira kugwiritsa ntchito kofanana nthawi zonse.
Dzina la polojekiti : Anlan Branding, Dzina laopanga : Haiwen YANG, Dzina la kasitomala : ANLAN.
Kupanga kwabwino kumeneku ndikopambana kwa mphotho ya kapangidwe mumapikisano opangira mapangidwe. Muyenera kuwona mawonekedwe opanga opambana mphoto kuti mupeze zinthu zina zambiri zatsopano, zaluso, zoyambira komanso zopangira.
