Chizindikiro cha Mtundu (Brand Identity) Joy of Playing ndi chizindikiro cha mtundu chopangidwira Balin, kampani yopanga zoseweretsa za ana. Chizindikirochi chimaphatikizapo logo, zinthu zamtundu wa kampani, makutidwe a katundu, komanso mitundu ndi mawonekedwe a zoseweretsazo pamodzi ndi zithunzi za nkhani. Kalembedwe kake kamawonetsa kaphunziro kosavuta, kokhala ndi mawonekedwe osavuta, mitundu yochepetsedwa, ndiponso zithunzi zojambulidwa ndi utoto wamadzimadzi (watercolor). Chithunzi chilichonse cha nkhani chili ndi dzina ndi nkhani yake, zomwe zimathandiza ana kukhala ndi mgwirizano wamaganizidwe ndi zoseweretsazo. Zipangizo zosankhidwa zimaphatikizapo matabwa, mapepala a plywood, mapepala, thonje lachilengedwe (organic cotton), komanso utoto wochokera ku madzi ndi zomera.

Dzina la polojekiti : Joy of Playing, Dzina laopanga : Yana Okoliyska, Dzina la kasitomala : BALIN.

Nthawi zina mumafunikira gulu lalikulu kwambiri laopanga aluso kuti mupange mapulani abwino kwambiri. Tsiku ndi tsiku, timakhala ndi gulu lopambana lopeza mphoto. Pezani ndikuwona zomangamanga zoyambirira ndi zomanga, mamangidwe abwino, mafashoni, kapangidwe kazithunzi ndi kapangidwe ka malingaliro kuchokera ku magulu opanga padziko lonse lapansi. Idzozedwe ndi ntchito zoyambirira za akatswiri apamwamba.