Kampeni Yotsatsa Lays Heartwork ndi kampeni yotsatsa yopangidwira mtundu wa Lays panthawi ya mliri wa Covid-19. Kampeniyi imathokoza anthu amene amagwira ntchito kumbuyo mkati mwa unyolo wa Lays, kuphatikizapo alimi, ogwira ntchito m'mafakitale, oyendetsa magalimoto, ogulitsa ndi ogwira ntchito zoperekera katundu. Mitundu yowala ndi yodzaza ndi chiyembekezo yaphatikizidwa ndi mauthenga achindunji a kuyamikira mu mapangidwe onse a mapaketi. Paketi iliyonse imakhala ulemu kwa ogwira ntchito m'madera amene sathokozedwa mwachindunji kawirikawiri. Cholinga chake ndi kuonetsa kuti ntchito ya tsiku ndi tsiku ngati imeneyi si ntchito yolimba yokha, koma ndi ntchito yochokera pamtima.
Dzina la polojekiti : Lays Heartwork, Dzina laopanga : PepsiCo Design and Innovation, Dzina la kasitomala : PepsiCo Design & Innovation .
Kupanga kodabwitsa kumeneku ndiko kupambana mphotho ya siliva kapangidwe ka mafashoni, zovala ndi mpikisano wopanga zovala. Muyeneradi kuwona zojambula zokongoletsa zaubwino zasiliva kuti mupeze zina zambiri zatsopano, zatsopano, zoyambirira komanso zopanga mafashoni, zovala ndi kapangidwe ka zovala.
