Chizindikiritso Cha Ili ndiye buku laumwini la Brand Strategy ndi Identity Project. BlackDrop ndi mndandanda wamasitolo komanso mtundu womwe umagulitsa komanso kugawa khofi. BlackDrop ndi polojekiti yoyambilira yopangidwa poyambirira kukhazikitsa kamvekedwe komanso njira zopangira bizinesi yopanga payekha. Chidziwitso cha Brandchi chidapangidwira cholinga choyika ma Aleks kuti akhale katswiri wodziwika bwino pagulu loyambira. BlackDrop imayimira mtundu wanthawi zonse, wamtsogolo, wowoneka bwino womwe umafuna kukhala mtundu wopanda nthawi, wowoneka, wotsogola makampani.