Kapangidwe Ka Zilembo Za Vinyo Kwa winery wolemba mbiri ku Sardinia, kuyambira mu 1970, adapangira kulembanso kwa zilembo za The Classics wine line. Kafukufuku wamalembedwe atsopano adafuna kuti asunge ulumikizowo ndi chikhalidwe chomwe kampaniyo ikutsatira. Mosiyana ndi malembedwe am'mbuyomu adagwira ntchito kuti ikhudze kukongola komwe kumayenda bwino ndi mavinidwe apamwamba kwambiri. Kwa zolembazo zakhala zikugwira ntchito ndi njira ya Braille yomwe imabweretsa kukongola ndi kalembedwe popanda kulemera. Kukongola kwamaluwa kumadalira chithunzi cha mpingo wapafupi wa Santa Croce ku Usini, yemwenso ndi dzina la kampani.