Kaphukira ka Chakudya Kampeni ya Lay's Smiles ndi kapangidwe ka kaphukira ka chakudya kamene kanatulutsidwa ku Russia. Nkhope yaikulu yosekerera ndiyo chinthu chachikulu chowoneka pa kaphukira kalikonse. Kaphukirako kamasunga chizindikiro chodziwika cha Lay's komanso mitundu yosonyeza kukoma kwa chakudyacho. Thandizo lomwe likuperekedwa ku Pulogalamu ya Ubwenzi ya Best Buddies Foundation nalonso likuwonetsedwa pa kaphukirako. Ruble imodzi imaperekedwa ku pulogalamuyi pa kaphukira kalikonse kamene kagulidwa. Cholinga chake ndikugawana uthenga wabwino komanso kuonetsa mtundu wa chakudyacho monga wokhala ndi cholinga chapamtima.
Dzina la polojekiti : Lay's Smiles Campaign, Dzina laopanga : PepsiCo Design and Innovation, Dzina la kasitomala : .
Kamangidwe kakakulu kameneka kamapambana mphoto ya mapangidwe amkuwa mkuphatikiza mapikisano opangira. Muyenera kuwona chithunzi cha opanga omwe amapambana mphoto zamkuwa kuti mupeze zinthu zina zambiri zatsopano, zaluso, zoyambira komanso zopangira.